Deleter Lyric Video
Motion Design

This is a fan made lyric video for Grouplove’s song “Deleter.” The concept for this video was focused on finding a community on social media, and using your community for good against larger forces.

All animation is done in After Effects using simple techniques, typography, and imagery. I was inspired by old school computer imagery, and social media interfaces.

Process

Hannah Hooper, the lead singer of Grouplove, wrote "Deleter" after she had brain surgery. The song is a fight back against controlling institutions and doubt, with a sense of urgency. There is a strong message that despite the fact that one individual cannot make a lot of change today, it is still possible to have a strong sense of community and connect with other people that have shared values.

I wanted to contrast the feeling of being trapped or controlled with a happier feeling that comes with connection. I used black and white for the "control" parts, and a bright limited color palette for "connection". For visuals, I referenced a retro internet vibe to connect to how community can be found online.